I have made a mistake by underestimating the purchasing power in Bangkok and misjudged the Bangkokian’s obsession to one particular consumer brand, namely Uniqlo, the Japanese version of H&M, which opens today on 3rd floor, Central world. There will be another branch in Central Plaza Ladprao too. I was not expecting a long queue for the jeans or t-shirts actually but, believe it or not, the queue was so long and it took me 45 minutes to enter to the store. The store is spacious enough to walk around and enjoy the colorful tees and jeans but as for today, it is just a dream. It is very crowded due to their promotional plan starting from today to 18 September: it discounts some items like T-shirt for 290 Bahts, 390 Bahts to a pair of jeans for 490 Bahts, including the hoodies (590 Bahts), which I tried and suddenly fell in love with. What I learn mostly from today’s queuing is “patience, tolerance, endurance”, lol! Awaiting my turn for entering to the store, the fitting room or the cashier was hard, and exhausting. Thank god, they don’t allow the shoppers to try more than 4 pieces in fitting room to avoid overcrowding. Well, I had a reality check: I saw a pile of jeans in size 22, probably size 0 in US catalog size system and really envied the person in those sizes. One more thing, the alteration price is not cheap, it costs 100 Bahts (normal stich) and 200 Bahts (Blind stitch) for the products priced below 790 Bahts and can pick it up the next day. By the way, the staffs are extremely friendly and handy.